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Ramblings of a kiwi on Pinot Noir…what I have learnt today

October 16, 2007

Well, here we are after day on of the Social Media Workshop run by the friendly team at Melcrum. I’ve learnt one key thing today…everyone is in the same boat. The runaway train that is Web 2.0 or Social Media (depending on whose talking to you) is moving so fast that even the experts can’t keep up. It’s been fantastic to have a glimpse of what is out there. We’re looking at implementing a lot of what we’ve talked about today into our business so the fact that there are no hard and fast rules makes the job a lot easier for us.Even though the technology is ever changing, one thing remains constant, no matter how flash bang whizzy you make the tool look like, if the content is irrelevant, badly structured of off target, it’s never going to work.Another key thing I learnt today is it’s not so bad being in Australia, as 100 metres down the road I managed to find one of my favourite Central Otago Pinot Noirs, (Wild Earth from the Felton district). Nothing like making you feel like you never left NZ than with a nice glass of Pinot…brilliant!  I look forward to what tomorrow brings! 

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